Estudo sobre a Influência de cursos online sobre educação financeira na gestão de pequenos negócios em Salvador

Abstract

In the context of the importance of small businesses in the Brazilian economy, this research addresses the challenges faced in management and the significance of financial literacy for these entrepreneurs. This study aims to analyze the impact of online training on financial education in the management of small businesses. The study was conducted based on the perceptions of entrepreneurs in the city of Salvador regarding the practical applicability of the knowledge acquired in these training programs and the factors influencing their adoption or rejection of this educational modality. The research is qualitative and descriptive in nature, with data collected through a mixed questionnaire applied to 23 entrepreneurs. The data were analyzed using the Thematic Analysis technique, resulting in four main themes: entrepreneurs' demand for online financial education courses; the impact of these courses on small business management; barriers to access and participation in online courses; and financial management practices and gaps in businesses.