Análise da estratégia digital global-local do jornalismo independente de Sumaúma

Abstract

This monograph examines the independent journalism platform SUMAÚMA and its role in disseminating content about forest communities through its website and social media. Grounded in concepts of digital and environmental journalism, the research analyzes strategies to amplify Amazonian voices and their global relevance. Using Categorical Content Analysis (CCA), it focuses on the sections “Vozes da Floresta” and “Micélio,” covering selected articles from 2022 to 2024, as well as social media dissemination strategies, particularly on Instagram. The study reveals that by integrating multimodality, interactivity, and hypertextuality, SUMAÚMA strengthens local narratives while reaching global audiences. The platform also aligns with slow journalism, characterized by in-depth and deliberate reporting, highlighting the value of communities such as Indigenous peoples, quilombolas, riverine populations, fishers, and family farmers in the Amazon, and contributing to the fight for environmental preservation.