História e Economia: A influência do Turismo Religioso em Monte Santo, Bahia

Abstract

This study examines the economic contribution of religious tourism to Monte Santo, Bahia, from 2023 to 2024, with a special focus on the Holy Week Pilgrimage and the All Saints Festivities. The research adopts a mixed-methods approach, combining quantitative and qualitative techniques. Secondary data documented the city’s history, while quantitative data from SETUR-BA measured economic impacts. Interviews conducted by the researchers captured the perceptions of local tourism stakeholders. Grounded in the theoretical contributions of Mário Carlos Beni, the study employed a framework integrating strategic planning, economic indicators, and heritage preservation. Findings indicate that religious tourism enhances local income through job creation and commercial growth while safeguarding the region’s cultural and historical identity. However, challenges such as seasonality and infrastructure limitations hinder the full economic potential, underscoring the need for public policies to promote economic diversification and service improvements.