O canto dos pombos: a interação do Grupo de Arte Popular A Pombagem entre a casa e o museu.

Abstract

This research deepens the analysis of the communication strategies employed by the Popular Art Group A Pombagem in its show “O Museu é a Rua” (The Museum is the Street). Initially conceived as a case study of the Casa do Museu Popular da Bahia, the research focused on the artistic intervention itself, understood as a powerful channel for dialog between the group and society. Using a methodological approach that combined participant observation and qualitative data analysis, the research investigated the show through the lenses of social museology, folk communication and sociology. Data was collected on the profile of the audience, their perceptions of representation in the scenes and the communication resources used. The results revealed that the artistic intervention “O Museu é a Rua” is a privileged space of expression for Grupo A Pombagem, allowing them to vocalize their historically marginalized demands, life experiences, values and beliefs. By moving the museum to the streets, the show provokes a critical reflection on the role of museum institutions in contemporary times, questioning their traditional models and proposing new forms of interaction with the public. The active participation of the audience during the presentations highlighted the relevance of the themes addressed and the effectiveness of the communication strategies used by the Group. The research shows that the understanding of the themes addressed was positive, indicating that the show contributes to raising society's awareness of issues related to the history and culture of the black and marginalized population. The conclusion is that “O Museu é a Rua” transcends the mere function of entertainment, becoming an effective instrument for promoting citizenship, social inclusion and valuing cultural diversity. By denaturing the idea of the Museum as an elitist space far removed from the reality of the majority of the population, the show opens up new perspectives for social museology, demonstrating the potential of popular art as a tool for social transformation.