Na contramão das violências contra mulheres: construção educativo-preventiva a partir das campanhas de políticas públicas da Bahia

Abstract

This dissertation aims to describe feminist agendas in the Present Time, focusing on the educational and preventive actions developed in the last decade for specialized public policies in the State of Bahia. Methodologically, a bibliographic research was conducted, followed by a documentary research based on materials available on the website of the Bahia State Department of Policies for Women, in addition to Bardin's Content Analysis of the associated educational campaigns. Semi-structured interviews were also conducted with institutional, network, and communication agents, addressing the period from 2011 to 2021, marked by the creation and development of specialized actions and agendas. The results indicate the need for more interdisciplinary and feminist contributions in the construction of media advertising campaigns, considering their potential in violence prevention. This approach acknowledges the diversity within Bahian and Brazilian society, combats oppressive stereotypes, and demystifies the universalization of women. Moreover, it highlights the relevance of integrated action across various government spheres in policies for women, using intersectionality as an analytical tool.