Please use this identifier to cite or link to this item: https://repositorio.ufba.br/handle/ri/39246
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dc.creatorMachado, Alexandre de Oliveira Bittencourt-
dc.date.accessioned2024-04-02T14:30:49Z-
dc.date.available2024-05-01-
dc.date.available2024-04-02T14:30:49Z-
dc.date.issued2023-12-13-
dc.identifier.citationMACHADO, Alexandrept_BR
dc.identifier.urihttps://repositorio.ufba.br/handle/ri/39246-
dc.description.abstractThis article explores the current landscape of Generative Artificial Intelligence, highlighting the growing interest in this field and the high expectations of society. The excitement around Generative AI is driven by its accessibility and the potential to impact various sectors across diverse organizations. The effects of using this technology are already observable, signaling a shift in the way companies operate and compete. Organizations are encouraged to adopt these technologies to remain competitive but must also be aware of the uncertainties surrounding the area, including ethical issues, data privacy, and other implications. Concurrently, it is vital for workers to recognize the growing presence of this technology in the corporate environment and learn to use it to their advantage, adapting to the new demands and opportunities it presents. This study aims to provide a comprehensive understanding of this field, its current applications, future expectations, and the challenges and opportunities it offers for individuals and organizations.pt_BR
dc.languageporpt_BR
dc.publisherUniversidade Federal da Bahiapt_BR
dc.rightsAcesso Abertopt_BR
dc.subjectInteligência artificial generativapt_BR
dc.subjectMercado de trabalhopt_BR
dc.subjectEmpresaspt_BR
dc.subjectTecnologia - Empregopt_BR
dc.subject.otherGenerative artificial intelligencept_BR
dc.subject.otherLabor marketpt_BR
dc.subject.otherEnterprisespt_BR
dc.subject.otherTechnology - Employmentpt_BR
dc.titleA inteligência artificial generativa como novo agente disruptor de mercadopt_BR
dc.title.alternativeGenerative artificial intelligence as a market disruptor new agentpt_BR
dc.typeTrabalho de Conclusão de Cursopt_BR
dc.publisher.initialsUFBApt_BR
dc.publisher.countryBrasilpt_BR
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIA INDUSTRIALpt_BR
dc.contributor.advisor1Jesus Júnior, Leonardo Bispo de-
dc.contributor.advisor1Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4439240E6&tokenCaptchar=03AFcWeA4J2ycEEHjqyyDzjB6fsojHM-WNuUuOhO_0hOYckuApLYjh7g3fslCrSvdLT0uFh81kAF82f-ruLqSDz2pdafcMiMJTfUzKdx4GAWF1i_LajAN3mAeCBNIHxAfGiiyd3QUyo-P-PE1wO-6W4fw9P7sBjtT-jEX1cne8iK-qNy8VejBzQeChQniESObGwxbgzUo6vvfemENguBZH5UmueQnsH7bXAazFmc84GDvjEvt-8dwTwt6vtZpELly1F9yeRqDkPmBFGfYXH6D9GA5MpjA8XEOIX9XXyDnXmvTI6jOxMy8vo1s-dTz6hMge70iJ14DBLl0krNzbiYA-XS-1AMc5d8LDT_M5eXN4K2HIjZL1BU8NxS3tRAIyyVgIKPb9EfBF6_TfOId0vXulQQEu0VuaPDyKVKYaGRJzlMgzjPrBEY9AbR_PVpIBZdhGXP2iNrrgWNbtO3AGymhENmAMtfZJwn4aqAG7vldER4qSox5cd3loDH7ZuPJlWM5Gz_nGDIucdbLaPJ0AhqNjTCQTeEfGIs0v6pzPgnx2Nidt8MJQEemmf24jAZvCvIgLxxqhmOuWjyUO-qTDago9j9ywO59PAeNQKIkk4zlz0YOZuqVqsDFxx7_rewiEYpRZWetaIB1HCaRr-4_CXNzqGvkyiKoutapahzqDfEzvFnNrr9I7kucU5eApt_BR
dc.contributor.referee1Jesus Júnior, Leonardo Bispo de-
dc.contributor.referee1Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4439240E6&tokenCaptchar=03AFcWeA6A56jUCxLfFz5cnuOefYEBXA1_-NMDcmDx2Yj9Rky2bja_n5vPiZlyaGB-ZObvT3HIqSyRVbQOzJMBugTrjvHxsaYvixMJ-DrA9Q4wxS_VUg1DPEnaTzWzCzac2llAjOkNAsA7VsXut30H5OmQ-IECF5QFjOHcJ2DFBApZ_byGVNr2VPJOC0zkfh_5Bx1v-sND_srU1wOi9eJT6VUVD9bqnnEOJGJPlpt4AZqYCxzo0Le_0mMf1eJ6aVIlTIVe3ShaZfo6nFTqBwoYaAr0-eNCZY5olVDrmjVp8J8CuFBJg_02iSMODRBznO9wNZlkONZGZ-d8cyxYM98YT0POxsnmMEVBGrYfK36e68nuElqHmeLydWe2pzkGfPjjIOuFWUUj6m_LpEmC1ah_0pTRg4HzwxwgTHfvLJ70t87MbG0MfgRjSQg0XlWXUqxXgPpG6hnmNAd8xVIv6y9GqWyiwro85j0X4aZYkQn6CZGBqWuWJdgi5XSCXuGfTOHVuoWAimP5Ik5gZZ2r5wP99eqetecffhd3oqzUp512rVi7Aw1UKHWcHN9Q_kAI8ZUhLe7LehLol2o7GwGtJhFb10lUeI0gR9UhyItG3XBWOiW94w5tcwXrserIENjdGsqSCbCcmM9JMAdUSTdolZtKdp8jN2WMKu0vdUjlS59QLFpMSCQgqCM9IgUpt_BR
dc.contributor.referee2Cabral, Bernardo Pereira-
dc.contributor.referee2Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4439080E9&tokenCaptchar=03AFcWeA7364aILqp3kxviiurRRosPXdGi2AK65rGIOyVzIMrct3Ztjg9LLbZWhcJwj0ldweGwb9ebq_6gPWyp-cdSzXSofdPjH1rKI5f2JWRTAY-EOg89RpTnU1hgEmkEYtqT6tkyhJIz6Z8TRbGKss9CIAMulhE5PkTa56FXvMensLnqK8Q9a5MThpomGxvzNRJw8ntH3hcWRtmzjqu1zr7clTC1M1PsuplLX3BnKM_ir42dDVFJNQwvzlRMuYo_5gqbwAdU5UCkk7KJJ7y3bUgo2rG3hb_KHAedcayuWr9LKDC1lbQ3pACRBTGbYv7BW9cT65iAcq1h_OkQn3r0WuGcerPxkLp8OxE7Kb5SYeI3bBaTsN-cK1s2Zne54aqDiW-V_WN5JDzTNHSWQrYHQxJ3PJ4udDRMouTkG4PfrIieWNmC5aE-PaY0FX-nqAiSe--FVOOjUQM4yJXq6rfK-caf6_bOWKyQsEiDlC35fpIS7v8t1j72AZLMIp48ihEk-SAZGlvyaTrpqcLRaxTRMJMuLs1jGRNZv1gk5qjUQD221SnE7nsd06HI7BvJqlzygo6bPWloBdST_YTpnpMJatBG6xGaadF_m1RNvB-nwx4a7oiv9vloIt-CPaoAqv_sBpKo2Cd65wznk8ZtZ0UJTJcHuDjXKXv5iiw3_HIsIMpB7ZA5UexrpNIpt_BR
dc.contributor.referee3Ferreira Júnior, Hamilton de Moura-
dc.contributor.referee3Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4781293E9&tokenCaptchar=03AFcWeA6_kiBeVBo78FaTKNPFmpTT2lhf2C-SBWoWR9XHR23-eMLdEB3bo49n5oj6SUCgKp6AJK7w43ym7fmHih4BytgtgP6hAPtC-Z2YDL2_RchssYXvsg1X7RCBDA0g8DZw1dPrhf82i3mMZoUECADSGeK-BFJex2vqk_URqJZ0GXr-qyoPWkVuh6WrAOP0tiKgHsuP3TLDW2F8A75Ylv40DWwpDK-gOmo5xE8DPmRoZaxwNztdVeHBiIxfbPSELrtcqunwimnVWxWwqW8qBe_fjtmJLZIQLNp2oF-BdOFLpBztQxnAcsht_8zozWNV50hEr6_mMXejCs0feRNbSHNTEh-RtxyH8TZ-xIwaIE21wB5ABSlmTaSYzzstEPC4Lr6zh-x6ZirQaXkDRdSVEt7Yv3gnJb3KyLqclg3n37imYlQKGOK9udNVxrj2GeNmVY9M811YsfE94P9sAVuwANCfqYIBd11AnE2eeTm-59PAxUP_U8Y8Mnu9M-E_RWplnCmL-pT_q8bc2AHbxb2CLIpxeNzbOo-6I4IC44HQzHkRTeyhXZE8SIamdy8W8qcDqh1ZEy3xGtH4DHkxEPETQP8nld7Sd4gpDtF9sG9GC3c2bsJDmqUVoFs_Avl72OtJQcJuWMAiqLoHbXHS7WkBGy00Fg0uhumt-PvrRzr9c8-pu1gQAMnMaYYpt_BR
dc.creator.Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K2704406U1&tokenCaptchar=03AFcWeA6Bx1LZE_uCQIW1cycTGMgFvnbnohFK9BHGDlhINd_zBAvWKIB3MrWoCX4k8TadJQYjMum90W_BHFMMUTZ9nQEC33ULFD4KPmbEEJV35sMVugpcST6xR5rX86eWcYCDunzHV5mwVrFHRaRYR-7eTAxRtrmS__y55-w9kq3icIO76Y2M3GpqhvdB_bcJC-duxt3pMYevC4yJoYABEyTN4djlh_stTvsJ8b1JCig_i-Ixr1Y2hgQTORDtwc4xrqUO3RzavlNBxCx3QIYCCBrpFe4hvFNwl-_Ydrbr8h2nLmHRs5EwrQWWYGRympLwQU193y9EfULLiA-7BRoOglzdQNYmIfhwaXqmymSrhOIC7OxGE2FHBt-JwhXW7tqUZIBj_VVm2h2XF8rEZ0pPcD7Fzv5NpUNx7UbdRqPCTMh94VwW1ynud6eX-T1SrCjxjKUA5sh4SbwZL1m0J7khmhuVCom_NHl9STWz1K5uYPTKwCf_21krB8lsb5gd8Eh6FlH_5_vVZZoCfQwZzyaVB37ZGubuhjZxwyWiU8AhN6jV5xmHIkTGJUMh-GDuH0nkr3Op4teMis4Q2llxeXuCyLYntSxdNceSYb1p1mooSAek8sfImSQG68m0f6-q8f-c4QYtpqqPUbrVedm-EzsfIzez24PsiavuYe6P3BzFmKV3IMKb3x2tN2opt_BR
dc.description.resumoEste artigo explora o cenário atual da Inteligência Artificial Generativa, destacando o crescente interesse nesse campo, e as altas expectativas da sociedade como um todo. A empolgação em torno da IA Generativa é impulsionada pela sua acessibilidade, e pelo potencial de impactar diversos setores das mais diversas organizações. Já é possível observar alguns efeitos decorrentes do uso dessa tecnologia, sinalizando uma mudança na maneira como as empresas operam e competem. As organizações são encorajadas a adotar essas tecnologias para manterem-se competitivas, mas devem também estar atentas às incertezas que cercam a área, incluindo questões éticas, privacidade de dados e outras implicações. Paralelamente, é vital que os trabalhadores reconheçam a presença crescente da tecnologia no ambiente corporativo e aprendam a utilizar essa tecnologia a seu favor, adaptando-se às novas exigências e oportunidades que ela apresenta. Este estudo visa proporcionar uma compreensão abrangente sobre esse campo, suas aplicações atuais, expectativas futuras, e os desafios e oportunidades que ela oferece para indivíduos e organizações.pt_BR
dc.publisher.departmentFaculdade de Economiapt_BR
dc.type.degreeBachareladopt_BR
dc.publisher.courseCIÊNCIAS ECONÔMICASpt_BR
Appears in Collections:Trabalho de Conclusão de Curso (Graduação) - Ciências Econômicas (FCE)

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