Alô, alô, você sabe quem eu sou? Memes da Inês Brasil como fontes de informação na internet pela comunidade LGBTQIA+

Abstract

The general objective of this research is to analyze the production of memes about Inês Brasil as sources of information on the internet, understanding the connections between meme and society and the bonds that build and strengthen the social memory of the LGBTQIA+ community. To achieve this objective, it was specifically intended to: identify the criteria that characterize the sources of information on the internet; to draw a historical profile on the personality of Inês Brasil; select the memes about Inês Brasil based on their appropriation by the LGBTQIA+ community; evaluate memes as sources of information on the internet according to the identified criteria; and, discuss the connections between meme and society and the bonds that build and strengthen the social memory of the LGBTQIA+ community. The theoretical framework contextualized information sources, types of information sources on the internet and hypertextuality, consumption and production of content on the internet by prosumers, and the criteria for evaluating sources of information on the internet. It set the concepts of meme in modern society, tangible and intangible digital document and social memory. Methodologically, this research is characterized as qualitative exploratory, descriptive and documentary. For data collection, the instrument “questionnaire” was used, applied in the Instagram research field. With the answers obtained with the questionnaire, it was possible to survey the most commented memes, using the page “memes da Inês Brasil” and the hashtag #MemedaInêsBrasil. The answers to the questionnaires were analyzed using netnography as a method, and for the selected image memes, image reading was used. With the results of the data collection, it was possible to verify that the memes of Inês Brasil are identity marks that demarcate which group/community the person belongs to, denoting the personal social signature. With the collection, the most used Inês Brasil memes were also raised and we applied the criteria for evaluating sources of information on the internet, assessing the characteristics of memes as sources of information. After the analysis, the connections between memes and social memory were discussed, viewing memes as instruments of identification and communication. Finally, it is concluded that memes are plural and dynamic sources of information on the internet, ways to create links in the virtual and face-to-face environment. It was also observed that the sources do not need a textualization to inform, since they can be communicational with expressions and gestures, being used with the objective of connecting, engaging and creating common bonds within a community.Keywords: information sources on the internet; memes; Inês Brazil; LGBTQIA+ community.