Criatividade nas organizações: a percepção do profissional de Secretariado Executivo acerca do ambiente de trabalho

Abstract

Considering that the current scenario is marked by rapid changes, risks, and uncertainties and that it is essential to adopt new ways of thinking, processes, products, and services that make it possible to survive in the market, research is carried out on creativity in organizations to analyze the perception of Executive Secretariat professionals linked to the SecBa - Secretariado Bahia group about creativity in the work environment. Therefore, it is necessary 1) to map the profile of Executive Secretariat (SE) professionals linked to the SecBa - Secretariado Bahia group; 2) identify the profile of the organizations where these professionals work, and 3) diagnose the conditions for creativity in the work environment based on the perception of SE professionals. Then, exploratory-descriptive applied research was carried out, with a quantitative approach for data analysis. The online semi-structured questionnaire, composed of the ICCAT instrument, was used as a collection instrument, applied from March 23 to September 16, 2022, with the participation of 27 professionals in the area. Given this, it was found that the profile of professionals is multidisciplinary and focused on continuing education and managerial performance, performing their functions in large organizations, of national origin and scope and from various areas of activity, predominantly health/ welfare. Regarding the favorable conditions for creativity in the work environment, it was observed that the factors challenging activities and freedom of action received the highest rates of agreement, while the factor difficulties in communication and rigidity of norms and rules in the organization, considered unfavorable, showed the lowest rate of agreement. It is concluded, therefore, that the perception of the Executive Secretariat professionals about creativity in their work environment is positive and that the conditions considered unfavorable exert less influence on their creative potential.