Elaboração e disponibilização de um protótipo de banco de dados de tecnologias sociais: uma utilização como ferramenta de marketing social

Abstract

In contemporary society knowledge management has become an important aspect for local de- velopment due to the multiplicity of forms and territories in which knowledge presents itself. An online database of social technologies can be used by managers as an efficient tool for the management of territories in political, economic, social and environmental aspects, as it adds to management methodologies that contribute to promote social transformation and, conse- quently, the empowerment of the target audiences. The database of social management tech- nologies will allow adoptive organizations to promote social inclusion and local development, to deposit the social management technologies produced and to consult the pre-existing ones, in order to make access and management of this knowledge and of these methodologies more efficient, whether these institutions of the public sector, the private sector, civil society organi- zations or social movements. To develop an innovative and replicable tool, based on the appli- cation of benchmarking techniques in the Banco do Brasil Foundation's social technologies database, to allow the storage, distribution and use of the knowledge produced by the students of the Interdisciplinary Center for Social Development and Management of Federal University of Bahia (CIAGS / UFBA) was the reason for the development of this social management tech- nology: Prototype of Social Technologies Database. In order to do so, the concepts of social technologies, social management, social marketing and database were necessary to understand the final product of this dissertation, because they were correlated in the research.