Comunicação interna em uma Instituição Federal de Ensino Superior: o caso da Faculdade de Comunicação da Universidade Federal da Bahia

Abstract

This research sought to understand how the improvement of internal communication can contribute to a good management of information and interpersonal relationships in a University Unit of a Federal Institution of Higher Education. The objective of the study is to propose an improvement plan, considering the perception of your commu nity about the management of internal communication, administrative communica tion, academic communication and interpersonal communication. The study used the Case Study carried out at the Faculty of Communication – FACOM, at the Federal University of Bahia, as a method, from a descriptive-exploratory research, to esta blish relationships between the variables of analysis of internal communication and to describe their characteristics. To carry out a reasoned analysis, the study used the literature and the triangulation of data obtained from the bibliographical research, the analysis of documents from the University Unit, semi-structured interviews conducted with five key subjects of the organization and the questionnaire applied to professors, students and technical-co-administrative servants, to understand how people who are part of FACOM perceive the communication process and its management. The diagnosis indicates that the community that integrates FACOM has a good percep tion of its internal communication, in addition to pointing to a management policy that values transparency in relations, even if there is some noise, and also shows that there are still gaps in the be solved, mainly in the engagement of people in actions related to communication. Furthermore, the results point to the need that, before the elaboration of a communication plan, a greater focus is given to the exchange of knowledge, to quality interaction, to the convergence of communicational flows, to the bet on more interactive communication channels and to work together so that the objective of providing quality service to society is achieved. It is concluded, therefore, that it is fundamental that, in addition to planned Internal Communication and a struc tured sector, with sufficient staff to meet the demands of quality, we think of servers as strategic subjects for the application of improvements and, above all, that integra ted actions are carried out that engage the entire community in the purpose of impro ving communication processes and interpersonal relationships. In view of the above diagnosis, the dissertation presents a work proposal, with the purpose of preparing the University Unit community for the improvement of internal communication and a manual for the Communication and Contemporary Culture Program, with guidelines on internal communication, the procedures and routine of the sector, so that it can serve as a basis for the elaboration of a manual for FACOM.