Gestão estética em organizações artísticas: a sensibilidade da gestão a partir da abordagem autoetnográfica

Abstract

This qualitative research aims to understand, problematize, and categorize the management of arts-driven organizations through the lens of aesthetics, highlighting their potential and challenges. The fields of arts-driven organizations management and organizational aesthetics were used as a theoretical basis. To achieve the main objective of this study, autoethnography was used a research methodology that uses the researcher's experiences as a lens. The researcher has accumulated 20 years of experience as arts-driven organizations manager and she had worked in the most diverse sectors of the productive chain of the arts. Six experiences lived in Brazil and two experiences lived in Australia during the exchange doctorate period were chosen. Strangeness is part of the process of self-ethnographic research: this is when the researcher confronts his experiences with other peers to complement, rectify or ratify information and perceptions. For the strangeness, ten artistic organizations in Brazil were researched through interviews with their managers, observation, and documents. The thesis is structured by articles. The first article is theoretical and inaugurates in Brazil an integrated, broad, and consolidated view of academic production of arts-driven organizations management. The second article is about the autoethnographic method. The third article is theoretical-empirical and resulted in the expansion of the current logic of thinking in consumption, focused only on product management, highlighting aesthetic consumption as a powerful path for the management and sustainability of artistic organizations. The fourth article is theoretical-empirical and provides a holistic interpretation of academic production on the arts-driven organization management and presents a basis for reconceptualizing the arts-driven organization management from an aesthetic perspective. The fifth article is a case for teaching and raises learning on challenges and singularities of an arts-driven organization from the perspective of its management. The results obtained revealed singularities, potentialities, and challenges for the arts-driven organizations, which had not yet been theorized through the perspective of aesthetics. As a result, this research brings important contributions to the fields of arts-driven organization management and the field of organizational aesthetics, to the autoethnographic method and to the practices of managers, teachers, researchers, public policy makers and social development.