Investimento social corporativo: um retrato do interior da Bahia e uma proposta de avaliação de resultados

Abstract

Based on the corporate social investment scenario as well as its evaluations practices in Brazil and in the State of Bahia, it was possible to identify some gaps concerning researches and evaluation practices specifically in the countryside of Bahia. With the purpose of attending this gap, this Master Thesis throughout a Post-Positivism methodology presents two complementary outcomes: The Corporate Social Investment Scenario in the countryside of Bahia, considering the analyses of the corporate community projects developed by companies in partnership with the Social Service of the Industry (Serviço Social da Indústria – SESI) and a Results Evaluation Guide for these projects.