Planejamento de vendas e operações (S&OP): um estudo de caso na unidade de Petroquímico básicos da Braskem

Abstract

Planning can be understood as a glimpse of the future state. In function of the irreversibility of certain decisions, the process of production planning and control is highlighted in the companies, since it can supply information that supports the processes of raw material purchases, attendance to customers and elaboration of the production plans. There are several instances of planning such as Sales and Operation Planning (S&OP) that reflects the aggregate planning that occurs in an one or two years horizon of time. The objective of this work was to analyze how it works, in practice, in the S&OP process of Braskem - Petrochemical Basic Unit, and compare it with the aspects related in literature. For better understanding and analysis, the author choosed the method of case study. To reach the objectives, besides the author's participant observation, interviews and document analysis were used. The research showed that the S&OP has importance in the construction of a multidisciplinary environment for decision making; it contributes in the reduction of the information asymmetry between different sectors and extends the participation of more company members in the attempt to follow a single plan, recognized as optimum. The weakness identified in the process studied is in segregating the S&OP process as a level of aggregate planning. In the company, was observed that, differently of the proposal presented by literature, the S&OP approaches detailed scheduling and, sometimes, shows more operational than strategical aspect.