Aspectos memorialísticos e identitários presentes nos enunciados das ganhadeiras de Itapuã: ressignificação da mediação cultural no dispositivo de comunicação da web

Abstract

Introduction: Communication devices favor cultural mediation, because they potentiate, beyond time and geographic space, access to information, full of meanings and memorial value and that constitute the history of subjects. Objective: To investigate whether the statements available on the web communication device of the Winners of Itapuã contribute to re-signify the identity and memorial features of the environment in which their social practices are developed and to mediate culture. Methodology: As for the data collection procedures, the technique of indirect observation was adopted to identify the contents made available on the Facebook of the Winners of Itapuã. The sample was related to publications from January to December 2019. Posts most representative of the social context in which these women are inserted were selected. Data were analyzed using a qualitative approach, which favored the process of interpreting the collected data. Results: It was found that the communication device of the social web of the Winners of Itapuã enhances cultural mediation beyond the territory of Bahia, as they contribute to the recognition of the identity and memorialistic manifestations of this group and, in a conscious way, promotes the dialogic construction within the scope of the diversity of thoughts, ideologies and beliefs. Conclusions: The study showed that the communication device of the Winners of Itapuã is a favorable environment to mediate culture, information and reading, as well as to reveal traces of memory and identity of black women.