A internacionalização de empresas brasileiras e a participação do BNDES: Um estudo de caso sobre a Marcopolo S.A. (2005 - 2013).

Abstract

In recent years, the pattern of international trade has changed, due to the strong globalization of competition. In this way, aiming at greater competitiveness and survival, companies have gone international. It is in this context of greater international competitiveness and external insertion that the process of internationalization of companies gained ground in Brazilian public policies. Therefore, it is proposed to contribute to the knowledge about the internationalization of Brazilian companies, through the case study of the company Marcopolo S.A., and to analyze the influence of the BNDES during the period between 2005-2013 in the company's internationalization process. Marcopolo, under analysis, was chosen because it has intrinsic characteristics in its case that differ from the cases of the main companies covered by the policy of national champions. Through a descriptive research, some applicability of the assumptions of the behavioral theory of the Upssala model was observed, and of the theoretical framework of the Dunning paradigm in this case study, and it was found positive effects of the BNDES' performance on the company's results, although such action has not directly contributed to the intensification of the company's internationalization process via Foreign Direct Investment (FDI).