Economia comportamental e mobilidade nas organizações: estratégias em prol da sustentabilidade

Abstract

The present article is based on the assumption that some failures in judgment and decision making by individuals when choosing individual motorized transport reinforce existing mobility problems. Thus, we intend to briefly discuss cognitive and social factors that shape individuals' choice behavior when choosing transport and map the practical application of incentives, based on behavioral economics, which works towards sustainable mobility. Composed of two articles and a Social Management Technology, which consists of a practical case for teaching, this work discusses experiences of Brazilian and international organizations in implementing tools from Behavioral Economics for the purpose of improving mobility, as well as analyzing the possible contributions to an institution located on the Itapagipe Peninsula, namely SENAI Dendezeiros. Thus, through the Bynd methodology, developed by WRI Brasil, we were able to observe the already innovative mobility policies in that organization, as well as develop new proposals.