A influência das redes sociais no cinema: a representatividade nos filmes da Disney.

Abstract

This Undergraduate Thesis aims to analyze the influence of discussions and debates held on the X platform on the production of Disney films. The research seeks to understand how the interaction between the online audience and the film industry shapes the company’s narratives and commercial strategies, as well as to investigate the type of representation promoted by this phenomenon. It also explores the incorporation of digital demands to enhance the creation and commercialization of films, contributing to the field of communication and to the understanding of the relationships between digital culture and cultural production.