Resumo:
This dissertation presents clowning as an innovative social technology that promotes the humanization of interpersonal relationships and the creation of healthier and more productive environments in organizations, with a focus on the third sector. The research explores how the principles of this artistic language, such as improvisation, creativity, empathy, and playfulness, can be adapted and incorporated into the context of social transformation. The study begins by contextualizing the role of clowning in the author's life, highlighting the art's ability to transform difficulties into joy and connection. It addresses the importance of social management and humanization in organizations, emphasizing the need for innovative approaches. The central problem is defined by the necessity to understand how the principles and methods of clowning can be effectively integrated into organizational environments to promote social transformation, create more inclusive and collaborative spaces, strengthen interpersonal communication, and stimulate problem-solving skills. In this direction, the research objectives are: 1. To analyze the history of clowning and its characteristics of art, creativity, and playfulness; 2. Carry out a historical review of the art of clowning and its relationship with social management; and 3. To present a proposal for Social Management Technology (SGT) that demonstrates the potential of clowning as a social transformer and contributes to public policies related to art in social organizations. The methodology used is qualitative, with data collection through questionnaires, semi-structured interviews, and photographic records. The study participants include patients, companions, psychology professionals, social volunteers, and participants involved in interventions. The dissertation also explores the intersection between art, creativity, and playfulness in social management, highlighting how these elements can be combined to create more impactful, participatory, and inclusive approaches. The study culminates in the creation of a formative and illustrative e-book that illustrates and disseminates the principles of clowning as social technology by offering guidelines for its incorporation into various organizations. This e-book represents a tangible contribution to practice, inviting readers to explore the applications of clowning in real contexts. Finally, the research develops how tragicomedy transcends the boundaries of comedy, emerging as a social technology that promotes the humanization of relationships, social cohesion, and the creation of healthier and more collaborative environments.
