Da fruição à emoção, o potencial significativo de figurinos de Carlinhos Brown e seus alcances contextuais: individuação estética, afirmação identitária e acionamentos afetivos.

Abstract

The research discusses the significant potential of Carlinhos Brown's costumes and their contextual reach, taking into account the meanings that are established in stage costumes and the emotional consequences on the community. The theoretical situation encompasses an interlocution between art and design, alignments with fashion premises and principles of emotional design. Considering the way the artist uses personalized clothing in the composition of his personal image, we question what meanings are established in his costumes and how they reverberate in the collective dimension. Guiding assumptions admitted that the costumes establish meanings related to sociocultural representations and operate with indicators of ethnic-racial belonging to affirm a syncretic Afro-centered cultural identity, activating affective relation ships with the public. Based on Depth Hermeneutics in conjunction with the Kansei Engineering method, the research methodology comprises a holistic approach aimed at evaluating emotional perception. Data collection involved Focus Group techniques and semi-structured interviews. In a broad discursive, analytical and reflective course, we established connections between formative aspects and symbolic connotations of clothing structures and discussed the subjective relation ships between the artist and his costume, exploring the link between fashion, appearance and identity. We attest that emotional designs prescribed in costume design are consolidated in the user's experience and, in effect, promote positive affective impacts on cultural subjects who interact indirectly with the aestheticsymbolic load of costumes structure.