Resumo:
The Federal University of Bahia’s Publishing House (EDUFBA) promotes its editorial production in an itinerant way using a book display called "Livro Móvel" (Mobile Book). Although it is creatively executed, it was found that the display has a transportation issue due to its size, which led to resistance from the team in taking the material to the appropriate locations. As a result, this has made it more difficult to sell and promote the publisher's books to the public. To address this issue, this work aimed to design a new portable book display using design methodologies. It is expected that, with the resolution of the problem and the portability of the new object, this project will ease the work of the team handling the display and enhance the publisher's participation in cultural events, enabling the publisher to promote and sell its books to the public more effectively.
