Resumo:
This work reflects on the relationship between social museology and cybermuseology, focusing on memory (Sarlo, 2005) activated by a digital device, the Virtual Memorial of the Associação Beneficente Cultural Ugo Meregalli and Biblioteca Comunitária Sete de Abril, object of analysis by present research. The dynamics between memory and the constitution of digital heritage are analyzed, their developments and the community's reception in affirming the affective bond that constitutes their memory projects. Regarding the research method, it is a case study (Yin, 2010), that uses as a research technique the carrying out of documentary and bibliographical research, the use of interviews with the support of direct intensive unsystematic and participant observation. (Lakatos, Marconi, 2003). The analysis of the collected material was explored based on Discourse Analysis (Maingueneau, 1996) in order to better elaborate the state of the art together with the empirical corpus. Contemporary scientific productions are mobilized in an interdisciplinary manner that speak more directly to the “living nucleus” of research, that is, black women who are at the head of an institution of memory and social assistance. Data analysis demonstrates the acceptance of families in recording the actions that take place in the Associação Beneficente Cultural e Biblioteca Comunitária as a personal collection of their own life trajectories. In this way, the constant updating that digital memory devices have on the collections socialized in the web universe is concluded, enabling the expansion of access and insertion of digital reading, contributing to the performance of art and education actions mobilized by Institution.
