A construção de uma política pública ao revés: de movimento à Rede de Turismo Comunitário da Bahia

Abstract

This research investigates public policy using a sociocentric approach. To this end, we analysed the topic of Community Tourism developed in Bahia´s Community Tourism Network – Rede Batuc. Our main objective was to analyse how collective actions and the public arena, in support of Community Tourism, via the Rede Batuc, have built Community Tourism Public Policy in Bahia (2015 – 2022). We sought to respond to the question “How Rede Batuc has been building fluxes of community tourism public policy in Bahia?” by carrying out an interpretative analysis. This analysis was developed based on the Critical Studies in Public Policies Mirada ao Revés (reverse angle) approach (BOULLOSA, 2013; 2019), as well as on critical readings on tourism. On looking from a reverse angle, it was possible to visualise and interpret problems in tourism, as well as to identify important categories of public policy that were present in Bahian community tourism, namely, multiatorialidade, public problems, collective actions and the public arena. For this purpose, we privileged the Autoethnographic Research Method to support the experience lived in the work of Rede Batuc. With inspiration from narrative analysis, we accessed multiple research materials: photos, meetings, events, awards, discussions, events organisation, training, visits, exchanges, autobiographical notes by network members and semi structured interviews with network members, as well as listening to other actors responsible for the germination of community tourism in Bahia. Our research inaugurates the sociocentric study of community tourism public policies as well as revealing important contributions as much to the field of tourism as to the field of public policies, and also contributing to future analyses of community tourism public policies.