A inovação jornalística na percepção de jornalistas do Correio 24 Horas e JC Online

Abstract

This dissertation aims to analyze the perception that journalists from Correio 24 Horas (Bahia) and JC Online (Pernambuco), two media organizations focused on digital and local journalism, have of journalistic innovation. How do these professionals understand and embrace innovation? Our research problem arises from the fact that Correio and JC claim that innovation is a competitive advantage for organizations. The qualitative methodology combines case study techniques and closed-structured interviews with journalists, as well as semi-structured and in-depth interviews with directors and editors. A total of 23 professionals in various roles within the organizations were interviewed, divided into two groups: executives (directors and editors) and journalists (reporters, sub-editors, and columnists). The theoretical-conceptual framework takes into account the challenges faced by media organizations, exacerbated by the Covid-19 pandemic and the platformization of journalism, focusing on innovation and digital and local journalism. The investigation's results suggest that the culture of innovation within these organizations is fragile, with significant differences between the formulated concepts and the perceptions offered by the two groups. While the executives present a better-formulated concept of journalistic innovation, the second group defines the phenomenon in a generic and simplistic manner, often with a technological focus and centered on new products.