https://repositorio.ufba.br/handle/ri/1174 2026-04-17T23:19:11Z https://repositorio.ufba.br/handle/ri/43883 Marca lugar lusófona e sustentabilidade: o caso Açores Miranda, Mariana Pinto Sampaio, Adriano de Oliveira This dissertation analyzes the construction of the Azores’ place branding through the lenses of Lusophony and sustainability, within the broader context of the Atlantic islands of Macaronesia. Based on an interdisciplinary approach, it articulates the concepts of cultural identity, place branding, tourism, and sustainable development, considering the historical, geographical, and social specificities of the Azorean archipelago. The study investigates how discourses about Azorean identity are constructed, projected, and appropriated, particularly through contemporary place branding strategies. The methodology combined documentary research, interviews with local actors, participant observation and content analysis using ATLAS.ti software. The results show that, although the Azores' image is strongly anchored in attributes of nature and tranquility, challenges related to economic, cultural, and environmental sustainability also emerge. It concludes that the Azores brand, by articulating tradition, innovation, and socio-environmental responsibility, becomes strategic both for affirming regional identity and for enhancing its competitive position in global scenarios. This work contributes to the debate on territorial branding in insular, Lusophone, and peripheral contexts, proposing reflections on more inclusive and sustainable practices of territorial communication. Universidade Federal da Bahia Tese 0009-09-08T00:00:00Z https://repositorio.ufba.br/handle/ri/43563 Institucionalização e gestão da cultura nas IPES: possibilidades para uma gestão cultural democrática no IFRN Pessoa, Nara da Cunha Severino, José Roberto This thesis addresses the institutionalization and cultural management at IFRN, and is guided by the central research question: In the development of cultural extension projects at IFRN, what elements associated with the principles of democratic cultural management are perceptible? Based on institutional experience and engagement with cultural projects, it argues that IFRN’s practices reflect a democratic approach to cultural management, despite the absence of formal structures and normative documents that consolidate culture as an institutional field. The general objective of the research is to identify and reflect on the elements present in IFRN's cultural extension projects that may be associated with the principles of democratic cultural management. Specific objectives include investigating the process of cultural institutionalization at IFRN; analyzing three cultural extension projects from the Natal- Centro Histórico campus; identifying theoretical categories that define democratic cultural management; and examining how these categories are expressed in the projects studied. This work contributes to the academic field of cultural studies in public higher education institutions by mapping a local scenario relevant to cultural development, offering two original contributions: (1) the analysis of cultural management at IFRN, a historically technical and vocational institution that, through internal transformation, has begun incorporating new knowledge areas and practices; and (2) the documentation and critical analysis of three extension projects - Nuarte Centro Histórico, Ateliê a Céu Aberto, and Sarau Canguleiro - which exemplify educational practices that are more human-centered, socially integrated, and committed to cultural diversity. The analysis is grounded in two theoretical references: the concept of Cultural Citizenship (Chauí, 2021), and the Guideline Model for Cultural Action with a Focus on Human Rights and Sustainability (2024). These frameworks informed the development of analytical categories that align with the theoretical and methodological choices of the research, enabling a critical reading of the selected projects through the lens of democratic cultural management. The methodology integrates multiple strategies: documentary analysis of institutional policies and reports; review of communication materials and press coverage; in-person observation of project activities; and open, semi-structured interviews with four groups of participants. Universidade Federal da Bahia Tese 2025-09-10T00:00:00Z https://repositorio.ufba.br/handle/ri/43562 Fuder é uma arte! Ai, ai, prazer! Os múltiplos orgasmos das lôkax do cu do mundo Miranda, Olinson Coutinho Thürler, Djalma The thesis entitled “Fucking is an art! ai, ai, prazer! the multiple orgasms of the lôkax from the cu do mundo” asserts itself as a marginal and dissident writing experience that challenges the boundaries of traditional academic production. By rejecting the normalized and rigidly formalized writing that historically regulates scientific practice, the work proposes an investigation that weaves together knowledge and lived experience from a poetic, insurgent, and counter-hegemonic perspective, opening space for the constitution of other possible epistemologies. Defined as a “poetic thesis”. The proposal draws on concepts from queer theory and the performative power of the lôka as a strategy of insurgency, aiming to deconstruct the discursive regimes imposed by heterocisnormativity.In this movement, it aligns with the notion of “dequending coloniality” (THÜRLER, 2022), dismantling the epistemic and methodological frameworks that uphold the modern-colonial logic of knowledge production. The research thus configures itself as an aesthetic, ethical, and political exercise in which pleasure, dissidence, and experimentation become practices of thought and writing. The term lôka, developed from the pajubá language, transcends the common connotation of madness and is consolidated as an analytical category and form of self-affirmation. Lôkura is claimed here as a destabilizing force and performative act of linguistic resistance, where transgression and mockery emerge as strategies of subversion against the heterocisnormative system.The figure of the bixa lôka—operator of the lôka aesthetic—does not seek conformity or sanity, but inscribes itself in the centrality of pleasure and an unbound sexuality, constituting a form of re(existence) and liberation of body and life. In this context, bixas are not merely objects of study, but the core of a unique epistemology and a scientific mode of existence. The cu (ass), in turn, is re-signified and elevated to a poetic, artistic, and decolonial symbol of resistance, representing marginalized bodies and territories. More than a bodily signifier, it becomes an act of contestation against the hierarchy of “superior” and “cerebral” knowledge, affirming the value of what lies “down below, in the south”. The “pleasure of being the cu” is thus conceived as a simultaneous gesture of contestation and creation, in which writing emerges as a practice of re(existence) and struggle. The thesis, written in the first person, becomes an act of self-presentation in which the author exposes their body as text, transforming fear into confrontation and life into language. Poetry, in this process, is not limited to writing—it acts as a performance of language, as an act of pleasure, and as an embodied expression of dissident experiences. Universidade Federal da Bahia Tese 2025-09-19T00:00:00Z https://repositorio.ufba.br/handle/ri/43213 Humberto Porto: fragmentos memoriosos de vida e obra Oliveira, Thiago Pondé de Matos, Edilene Dias Thiago Pondé de Oliveira's doctoral thesis, entitled "Humberto Porto: Memorable Fragments of Life and Work," was submitted to the Federal University of Bahia in 2025. The work is notable for its posthumous defense, given the author's recent passing. Advised by Professor Dr. Edilene Dias Matos, the thesis is an essay-memorial study that rediscovers the figure of Bahian composer Humberto Porto, Thiago's great-uncle. It stands out for its interweaving of family histories with public history, redefining the artist's personal and professional trajectory. The methodology is hybrid, integrating elements of biography, biographeme, and autobiography, allowing for a fluid and moving narrative that balances family closeness with academic research. Universidade Federal da Bahia Tese 0003-03-28T00:00:00Z