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Please use this identifier to cite or link to this item: http://repositorio.ufba.br/ri/handle/ri/21879

Title: Innovation in Innovation Management: the experience of Petrobras Centers and Networks of Excellence Program
Authors: Pires, Ana Maria de Britto
Teixeira, Francisco Lima Cruz
Hastenreiter Filho, Horacio Nelson
Oliveira, Sérgio Ricardo Góes de
Keywords: Innovation;Innovation Management;Knowledge Networks;Center and Networks of Excellence
Issue Date: 2013
Abstract: Since 1996, Petrobras – Petróleo Brasileiro S.A., the biggest company in Latin America, has supported the development of a method to structure networks of partnerships called Centers and Networks of Excellence Practice (PCREX). It aims to support the establishment of centers and networks of excellence in areas in which innovation depends heavily on the articulation of various players from outside the company and different internal areas. This article presents the results of the analysis of the PCREX method, including its characterization and field research carried out in eight Centers and Networks of Excellence developed by Petrobras. The field research and subsequent analysis helped identify (i) the alignment between the PCREX method and the best innovation management practices and (ii) the difficulties faced by new management models based on resource and knowledge sharing, which highlights that organizational innovations need to be able to count on strong institutional support to succeed.
URI: http://repositorio.ufba.br/ri/handle/ri/21879
ISSN: 0718-2724
Appears in Collections:Artigos Publicados em Periódicos (NPGA)

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