DSpace Coleção:
https://repositorio.ufba.br/handle/ri/20596
2024-03-28T17:32:38ZUso do pensamento visual por gestores e empreendedores sociais a partir da perspectiva da facilitação visual: fortalecendo formas de pensar, se comunicar e colaborar nos projetos sociais
https://repositorio.ufba.br/handle/ri/39231
Título: Uso do pensamento visual por gestores e empreendedores sociais a partir da perspectiva da facilitação visual: fortalecendo formas de pensar, se comunicar e colaborar nos projetos sociais
Autor(es): Gomes, Lucenir Guimarães
Primeiro Orientador: Müller, Rodrigo
Abstract: High volumes of information, clear/assertive communication and participatory and
integrated management permeate the universe of organizations. In the case of social
projects and ventures, this need can be even greater, since the characteristics of the
sector can demand more specific forms of communication so that messages are clear
and involve all audiences. In this context, the use of facilitation and visual thinking tools
has the potential to contribute to the management and communication processes
within projects and social enterprises. In view of the above, this dissertation set out to
study the application and strategic use of visual thinking tools in the management of
projects and social enterprises. The main objective was to systematize a visual
facilitation methodology aimed at making a positive contribution to the work of these
teams, strengthening project implementation and simplifying communication and the
sharing of information and knowledge with the various actors involved. The
methodology used was exploratory, with a qualitative approach and participant
research techniques through observation and interactions. It involved a comprehensive
literature review and participant observation of practical activities. In the end, insights
were gained and e-book material was produced with guidelines and practical guidance
for social project managers and entrepreneurs to use and apply visual thinking in social
initiatives. In the conclusions, despite recognizing the relevance of the results obtained,
it is recommended that the research be continued in order to explore the advantages
of combining facilitation and visual thinking, while also considering possible
weaknesses. A critical understanding of the limits and challenges of this practice will
be essential to improving the ongoing effectiveness of its application in social projects
and ventures.
Editora / Evento / Instituição: UNIVERSIDADE FEDERAL DA BAHIA
Tipo: Dissertação2023-12-12T00:00:00ZMuseu do Sorvete: a memória adoçando um território
https://repositorio.ufba.br/handle/ri/39136
Título: Museu do Sorvete: a memória adoçando um território
Autor(es): Meira, Samara Santana
Primeiro Orientador: Ferreira, Fábio Almeida
Abstract: Strategic Planning has become a widespread practice within organizations. In increasingly competitive and dynamic markets, strategic modeling is essential for more targeted journeys with clear objectives. It is in this sense that the Strategic Canvas (SCANVAS) provides a different way of drawing up strategic plans. In this sense, this dissertation focuses on the application of the Strategic Canvas as an effective and promising approach for the development of strategic planning, especially in dynamic and competitive business environments. In order to analyze the effectiveness of this approach, this work carried out a case study of the Museu do Sorvete. The objectives of the study were to characterize the Museu do Sorvete, map its organizational identity, identify and analyze its strengths, opportunities, problems and threats, analyze the adopted strategies and prepare the Strategic Canvas for the organization. The results revealed that the SCANVAS approach provided a clear and comprehensive view of the strategic components of the Ice Cream Museum. The analysis of organizational identity and internal and external factors contributed to a deep understanding of the organization and its environment. The collaboration in the creation of the Strategic Canvas allowed the active participation of several stakeholders, enriching the strategic formulation. However, some limitations were identified, such as the centralization of information in the owner and the lack of involvement of employees at operational levels. Despite this, the study concludes that the use of SCANVAS is a valuable approach for strategic planning, highlighting its positive aspects of visualization, communication and collaboration. Ultimately, the research highlights the importance of the Strategic Canvas in the search for cohesive strategies aimed at organizational success.
Editora / Evento / Instituição: Universidade Federal da Bahia
Tipo: Dissertação2023-12-04T00:00:00ZParticipação social em políticas públicas de desenvolvimento: um estudo sobre a Ponte Salvador – Ilha de Itaparica
https://repositorio.ufba.br/handle/ri/39122
Título: Participação social em políticas públicas de desenvolvimento: um estudo sobre a Ponte Salvador – Ilha de Itaparica
Autor(es): Magalhães, Júlia Querol Boto
Primeiro Orientador: Rossi, Renata Alvarez
Abstract: Este trabajo aborda el análisis de la aplicación de herramientas de participación social durante
la etapa de planificación del proyecto del Sistema Vial Puente Salvador - Ilha de Itaparica,
insertado en la política de desarrollo territorial del Estado de Bahía., debatiendo también cómo
se relaciona con el modelo de desarrollo cuya opción se privilegia por los objetivos
consolidados por el legislador constituyente en el artículo 3 de la Constitución Federal de 1988,
especialmente los expresados en las fracciones II y III, así como sus beneficiarios reales. Dado
que el inicio de la etapa de construcción del puente fue postergado sucesivamente, el análisis
del efecto de la forma en que se aplicaron las herramientas de participación social sobre el
resultado buscado por el proyecto se limitó a la incorporación al proyecto de los aportes
surgidos del proceso participativo. mismo, hasta la firma del contrato de concesión patrocinada,
a través de APP, con el concesionario que resultó ganador del proceso de licitación, según se
documenta en los sitios web oficiales de los órganos responsables del mismo, SEPLAN,
INEMA y SEINFRA. Se trata de un estudio de caso, delimitado por el enfoque de participación
social, utilizando el método documental, con la obtención y análisis de datos de fuentes oficiales
del poder ejecutivo estatal, así como datos obtenidos de la aplicación de cuestionarios y
entrevistas, sumado a la experiencia de observación participante con la Red CAMMPI. Con
esto se pudo observar que, si bien el proyecto cumplió con los requisitos mínimos legales de
participación social para la obtención de licencias y la validez de su proceso de licitación, la
forma en que se aplicaron estas herramientas no logró cubrir una porción significativa del
población interesada, potencialmente afectada, y puede haber omitido considerar impactos,
especialmente socioeconómicos, capaces de comprometer, incluso parcialmente, su alineación
con los objetivos constitucionales
Editora / Evento / Instituição: Universidade Federal da Bahia
Tipo: Dissertação2023-12-07T00:00:00ZUtilização de métodos ágeis na gestão de projetos em organizações sociais: o caso Ação Social Arquidiocesana (ASA) – Salvador/Bahia/Brasil
https://repositorio.ufba.br/handle/ri/38920
Título: Utilização de métodos ágeis na gestão de projetos em organizações sociais: o caso Ação Social Arquidiocesana (ASA) – Salvador/Bahia/Brasil
Autor(es): Stucki, Carlos Bastos
Primeiro Orientador: Marback Neto, Guilherme
Abstract: This dissertation concenters on the implementation of agile methodologies to enhance project
management in Civil Society Organizations (CSOs), using the “Associação Arquidiocesana de
Salvador (ASA)” as a case study, while also investigating other church-related CSOs. The work
was grounded in agile project management theories, with the primary goal of developing a
Selection Matrix to aid CSOs in choosing the most suitable agile practices for their context,
considering organizational culture and structure, as well as the unique challenges of project
management in these environments. Throughout this study, the management and organizational
structure was examined and the commonly used agile methods, with particular emphasis on
core practices and characteristics intrinsic to project management with these methodologies in
CSOs was explored. We evaluated their applicability and relevance in such contexts, providing
a broad perspective on the subject. The selected research methodology was Design Science
Research (DSR), which allows identifying a problem, proposing a solution through the creation
of an artifact, in the case of this research, a Choice Matrix model, and verifying whether the
artifact solves the problem, balancing scientific rigor with the practical application of research.
The results demonstrated the applicability and relevance of agile methods in the context of
CSOs. The proposed Selection Matrix provides a tool for CSOs interested in improving their
project management, with lower implementation costs and potential to enhance delivered value.
The research, however, revealed limitations, including the need for more extensive validation
of the Selection Matrix and challenges associated with implementation in organizations that
have low project management maturity. The significant contribution of this dissertation lies in
the development of a Selection Matrix based on agile practices, adaptable to the specificities of
CSOs. Additionally, this work expands knowledge on the application of agile methodologies in
CSO project management, providing valuable insights for future research and practice in the
field. The expectation is that the Selection Matrix, associated with the discoveries of this study
will assist CSOs in optimizing their project management, delivering more value to stakeholders
and society at large.
Editora / Evento / Instituição: Universidade Federal da Bahia
Tipo: Dissertação2023-06-13T00:00:00Z