Agência Melífera: branding e criatividade

Abstract

This memorial documents the process of developing and organizing a branding and creativity agency with unique characteristics that are still uncommon in the advertising industry. The experience of the author of this Course Completion Work (TCC) in Social Communication, with a qualification in Production in Communication and Culture from the Federal University of Bahia (Facom/UFBA), as a self-employed woman facing challenges of gender inequality in the corporate environment, served as motivation to apply the knowledge acquired over the years of university study to support the growth of businesses in the areas of beauty, gastronomy, and drinks led by other self-employed women or business managers. The memorial details the process of designing, formulating, and structuring an agency sensitive to the challenges faced by these small and medium-sized corporate leaders, intending to help them prosper through marketing strategies, thus gaining greater visibility and position in the market.