A indústria da moda vestindo a camisa da responsabilidade ambiental: estudo de casos múltiplos em lojas de departamentos

Abstract

Industrial production and consumption over the last few decades have generated a series of environmental consequences, threatening biological and natural resources and human health, through food, resource savings, the greenhouse effect, global warming, among others. The fashion industry is recognized for its impact on environmental pollution and degradation of natural resources, from raw material production to disposal. In this sense, the present work is configured as a survey of instruments to minimize the negative externalities generated by the fashion industry, with the objective of presenting the environmental seals and certifications of the fashion industry as possible elements of reduction of information asymmetry throughout of the product's life cycle. To achieve the proposed objective, a multiple case study was carried out with three department stores. The survey made it possible to identify that the analyzed cases adopt environmental seals and certifications throughout the product's life cycle, especially in the initial phase of the life cycle - in the production of raw materials. It is concluded, by way of final considerations, that seals and certifications are efficient measures in the sense of communicating the type of production or handling to the public; companies adopted environmental policy instruments as a strategy to maintain their market share; as for environmental seals and certifications, the cases described adopted type 1 and type 2.