https://repositorio.ufba.br/handle/ri/18437 2026-05-05T02:58:38Z https://repositorio.ufba.br/handle/ri/42515 Título: Patrimônio cultural universitário na UFBA: desafios e perspectivas para a gestão Autor(es): Santana, Celina Rosa Primeiro Orientador: Cunha, Marcelo Nascimento Bernardo da Abstract: The dissertation presents an analysis of the institutional challenges and perspectives for the management of university cultural heritage at the Federal University of Bahia (UFBA), with the main objective of evaluating how the university's institutional policies contribute to the management of this heritage. To this end, the constitution and management processes were identified, institutional initiatives were mapped, and official documents and data collected from academic and administrative units were analyzed, to understand how UFBA treats its cultural heritage. The theoretical study highlights that the challenges related to the management of university cultural heritage go beyond UFBA, revealing the incipience of discussions on the definition and management of this type of heritage at both a national and international level, despite its breadth and diversity. This type of heritage encompasses both tangible assets, such as university museum collections, memory spaces and various objects, and intangible assets, which reflect the memory and institutional identity of these institutions. In the case of UFBA, the study identified at least 14 initiatives that highlight the university's cultural and historical plurality. Although there are occasional efforts to implement policies and guidelines aimed at managing university cultural heritage, the research found that these policies are lacking in the various instances. In addition, challenges such as a lack of adequate infrastructure, insufficient financial resources and a shortage of skilled labor were highlighted. Methodologically, the work used a qualitative approach based on bibliographical research, documentary analysis (including University Council minutes) and surveys carried out using structured forms. The approach focused on analyzing data relating to spaces such as museums, memorials and memory centers at the institution. However, this analysis also reflects the treatment given to university cultural heritage present in other academic and administrative units of the University, broadening the understanding of the management of this heritage in different institutional contexts. The dissertation is organized into four sections: a theoretical discussion on university cultural heritage and other theoretical discussions related to the topic; a historical analysis of the history of UFBA and its institutional initiatives; a description of the methodology used to collect and analyze the data; and finally, a reflection on the results obtained and proposals for the development of effective management policies. By contributing to the academic debate, the study seeks to spark new research and initiatives that value and promote the management of university cultural heritage, recognizing it as a strategic element in the construction of UFBA's institutional identity and serving as a reference for other similar institutions.; Esta disertación analiza los desafíos y perspectivas institucionales para la gestión del patrimonio cultural universitario en la Universidad Federal de Bahía (UFBA), con el objetivo principal de evaluar cómo las políticas institucionales de la universidad contribuyen a la gestión de este patrimonio. Para ello, se identificaron los procesos de constitución y gestión, se mapearon las iniciativas institucionales y se analizaron documentos oficiales y datos recogidos en unidades académicas y administrativas, en un intento de comprender cómo trata la UFBA su patrimonio cultural. El estudio teórico destaca que los desafíos relacionados con la gestión del patrimonio cultural universitario van más allá de la UFBA, revelando la insipiencia de discusiones sobre la definición y gestión de este tipo de patrimonio tanto a nivel nacional como internacional, a pesar de su amplitud y diversidad. Este tipo de patrimonio engloba tanto bienes materiales, como colecciones museográficas universitarias, espacios de memoria y objetos diversos, como inmateriales, que reflejan la memoria y la identidad institucional de estas instituciones. En el caso de la UFBA, el estudio identificó al menos 14 iniciativas que ponen de relieve la pluralidad cultural e histórica de la universidad. Si bien existen esfuerzos puntuales por implementar políticas y lineamientos orientados a la gestión del patrimonio cultural universitario, la investigación constató la ausencia de las mismas en las distintas instancias. Además, se destacaron retos como la falta de infraestructuras adecuadas, la insuficiencia de recursos financieros y la escasez de mano de obra especializada. Metodológicamente, el trabajo utilizó un enfoque cualitativo basado en la investigación bibliográfica, el análisis documental (incluidas las actas del Consejo Universitario) y encuestas realizadas mediante formularios estructurados. El enfoque se centró en el análisis de datos relativos a espacios como los museos, memoriales y centros de memoria de la institución. Sin embargo, este análisis también refleja el tratamiento dado al patrimonio cultural universitario presente en otras unidades académicas y administrativas de la Universidad, ampliando la comprensión de la gestión de este patrimonio en diferentes contextos institucionales. La disertación está organizada en cuatro secciones: una discusión teórica sobre el patrimonio cultural universitario y otras discusiones teóricas relacionadas con el tema; un análisis histórico de la historia de la UFBA y sus iniciativas institucionales; una descripción de la metodología utilizada para recolectar y analizar los datos; y finalmente, una reflexión sobre los resultados obtenidos y propuestas para el desarrollo de políticas de gestión efectivas. Al contribuir al debate académico, el estudio busca suscitar nuevas investigaciones e iniciativas que valoren y promuevan la gestión del patrimonio cultural universitario, reconociéndolo como un elemento estratégico en la construcción de la identidad institucional de la UFBA y sirviendo de referencia para otras instituciones similares. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação 2025-03-10T00:00:00Z https://repositorio.ufba.br/handle/ri/42481 Título: Entre o acesso e a preservação: acessibilidade de pessoas com deficiência em patrimônios culturais da cidade de Cachoeira-BA. Autor(es): Lima, Laís Santos Primeiro Orientador: Etchevarne, Carlos Alberto Abstract: This dissertation is based on the principle that cultural heritage plays an essential role in building social connections and promoting historical knowledge. In this context, Social Museology redefines its role by integrating museological practices and social justice, seeking to transform cultural spaces into more inclusive and participatory environments. The work analyzed the connections between heritage preservation and accessibility actions in three cultural spaces in Cachoeira-BA: Cine Teatro Cachoeirano, Casa de Câmara e Cadeia and Museu Hansen. Based on the assumption that accessibility is an instrument of inclusion and participation, the study investigated how these spaces can become environments for equitable coexistence. The methodology combined qualitative approaches (semi-structured interviews with managers and people with disabilities) and quantitative approaches (multidimensional analysis of accessibility, based on Sassaki 2009), following the concomitant transformative strategy. Data triangulation revealed that, although there is robust legislation on accessibility, physical barriers (lack of ramps and tactile signage), communicational barriers (lack of audio description) and attitudinal barriers (lack of preparation of managers) persist. The historical analysis, supported by authors such as Teixeira (2017; 2022), Sarraf (2008; 2018), Alves (2018; 2020) and Moraes (2018), showed that the exclusion of people with disabilities in these spaces is a legacy of heritage policies that prioritize monumentality over social use, in addition to a limited and mistaken understanding of the concept of accessibility. The results highlighted that accessibility initiatives were only effective when articulated with local actors, but in a specific way. It is concluded that ensuring accessibility not only combats inequalities, but also redefines heritage as a collective good, transforming it into a support for plural memories and intercultural dialogue. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação 2025-04-08T00:00:00Z https://repositorio.ufba.br/handle/ri/42325 Título: Graffiti e Museologia: diálogos entre memória e patrimônio Autor(es): Barreto, Jéssica Matos Primeiro Orientador: Silva, Rita de Cassia Maia da Abstract: This dissertation aims to trace an intrinsic relationship between graffiti, heritage and memory. Highlighting the way in which this art form dialogues with the subjects who transit and enjoy their existence in the urban space. Graffiti is an artistic language that is characterized by and dialogues with various elements of the urban landscape, establishing direct communication with/between the individuals who transit in the city. By addressing the universe of graffiti, this research seeks to identify the elements that make up the context and the characters surrounding this art. The graffiti artist is taken as a sociocultural agent, provoking feelings and memory and this is the highlight of his performance in this study. We present an approach where graffiti is analyzed from the perspective of Museology, here taken as heritage, considering that the daily life of cities, as they characterize places of great circulation of people, with their influences, customs and cultures. The methodology applied refers to bibliographical research, considering the importance of identifying graffiti and, consequently, the graffiti artist who producesit. Thus, it is configured in a qualitative way, with the goal of deepening the discourse about the object of study, graffiti, relating the experiences lived by graffiti artists, the cultural and social references that construct the creation of graffiti and the interaction of urban art with everyday life. A chapter is developed about the specific bibliographic survey on everyday life and urban art, the historical context in which graffiti is identified as art. Another chapter dedicates observations and analyses about the knowledge coming from Museology, thus identifying graffiti with the character of heritage in dialogue with the field of cultural history. The documentary source used to reinforce the theoretical foundations isthe audiovisual Paredes que Gritam (Screaming Walls), thus, a specific chapter leads reflections on graffiti as a cultural manifestation, expressive language with educational, social and political content. Therefore, the related study aims to develop the urban art of graffiti and Museology in its strong features for being questioning, provocative and critical. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação 2024-12-11T00:00:00Z https://repositorio.ufba.br/handle/ri/41945 Título: Do Presencial ao Virtual: a comunicação em museus universitários de arte em tempos de pandemia Autor(es): Gonzales, Humberto Torres Primeiro Orientador: Duarte, Ana Helena da Silva Delfino Abstract: The present master's research aims to map and analyze the online communication strategies planned and developed by the Museu Universitário de Arte (MUnA), a complementary unit of the Instituto de Artes (IARTE) at the Universidade Federal de Uberlândia (UFU), during the period of remote operation and the museum's closure to the public due to the covid-19 pandemic in Brazil. Therefore, through a theoretical immersion in the field of museum communication, intersected with digital technologies, and an update on the history, configurations, and profiles of university museum centers in both national and international scenarios, we focused on exploring the context in which MUnA is inserted: the dimension of Brazilian university art museums. Our dissertation is an exploratory case study, using a quali-quantitative approach, and is characterized by a hybrid body of analysis methods, including literature review, questionnaire application, and document research combined with digital and folksonomic investigation methods. The historical scope of the study covers MUnA’s management from 2020 to 2022, extending from March 2020 to May 2022. Our data collection allowed for an updated quantitative overview of University Art Museum Centers in Brazil and a comprehensive listing of the publications issued by MUnA on its digital communication channel, the social media platform Instagram, over the 25 months of our study period. Based on this data collection, combined with the applied questionnaires and observation of communication approaches in analogous institutions, the research concludes that MUnA’s communication shift to an exclusively online dimension, within the scope of the public program #MUnAcomVocê, maintained key institutional aspects previously identified during its inperson operations, such as commitment and care to communication aspects, particularly the use of visual technologies. In the pandemic context, this communication expanded virtually, incorporating into its online museum activities new media formats driven by poetic and informational visuality through 14 remote initiatives, aiming to enhance the museum’s visibility and communication channels to its web-based audience, guided by an interactive and participatory perspective.; La presente investigación de maestría tiene como objetivo mapear y analizar las estrategias de comunicación en línea planeadas y desarrolladas por el Museo Universitario de Arte (MUnA), un órgano complementario del Instituto de Artes (IARTE) de la Universidad Federal de Uberlândia (UFU), durante el período de operación remota y el cierre del museo al público debido a la pandemia de covid-19 en Brasil. Por lo tanto, a partir de una inmersión teórica en el campo de la comunicación museológica atravesada por la esfera de las tecnologías digitales y la actualización sobre la historia, configuraciones y perfiles de los núcleos museológicos universitarios en el contexto nacional e internacional, nos dedicamos a la exploración del locus en el que se inserta el MUnA: la dimensión de los museos universitarios de arte brasileños. Nuestra disertación se configura como un estudio de caso de naturaleza exploratoria, con un enfoque cualitativo y cuantitativo, y se caracteriza por un cuerpo híbrido de métodos de análisis, entre los cuales destacamos la revisión bibliográfica, la aplicación de cuestionarios y la investigación documental, junto con métodos digitales y folksonómicos de investigación. El recorte histórico del estudio abarca la gestión del MUnA entre 2020 y 2022, extendiéndose desde marzo de 2020 hasta mayo de 2022. Nuestra recopilación de datos permitió una actualización cuantitativa sobre los Núcleos Museológicos Universitarios de Arte en Brasil y un listado íntegro de las publicaciones difundidas por el MUnA en su canal de comunicación digital a través de la plataforma de redes sociales Instagram durante los 25 meses de nuestro estudio. La investigación concluye, a partir de esta recopilación de datos, junto con los cuestionarios aplicados y la observación de enfoques comunicacionales en instituciones análogas, que la migración comunicacional del MUnA a la dimensión exclusivamente en línea, en el ámbito del programa público #MUnAcomVocê, conservó aspectos institucionales saludables previamente diagnosticados a lo largo del establecimiento y actuación del MUnA, aún en una dimensión presencial, como el compromiso y el cuidado en el aspecto comunicacional, que involucra notablemente el uso de tecnologías visuales. En el contexto de la pandemia, esta comunicación logró expandirse virtualmente de manera que exploró e incorporó en su rutina museológica en línea nuevas naturalezas mediáticas basadas en la visualidad poética e informativa, a través de 14 iniciativas desarrolladas de manera remota, con el objetivo de aumentar la visibilidad del museo y sus canales de comunicación frente al público web, guiados por una perspectiva interactiva y participativa. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação 2025-10-03T00:00:00Z