Para além do like: reportagem multimídia sobre a midiatização das cirurgias plásticas no Instagram por influenciadoras digitais

Abstract

This memorial details the process of building the multimedia report “Por trás do like” (https://tccfacom2022.wixsite.com/portrasdolike), which reveals how plastic surgery is publicized by digital influencers on Instagram and how this content can influence the research for this procedures. The report addresses the legal issues about this advertising through the eyes of the Conselho Federal de Medicina and the Conselho de Autorregulamentação Publicitária (Conar). In addition it brings the analyses of a marketing specialist and a digital influencer about the subject. As a complement, this memorial contains the actual context about the theme, the project’s objectives, analyses of others reports, information about the apuration and the site’s editorial process.